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Meet the Team

Our Team

Northern Roads Executive Team

Joe Butera

Chairman

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Joe Butera

Chairman

Successful Entrepreneur in the Niagara Region for almost 50 years.
Experience in land development, construction and automotive.

Kia Canada’s first Kia Dealers, since 1999 and a multi-year winner of the Kia President’s Award through Cardinal Kia.

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Luciano Butera

Chief Executive Officer

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Luciano Butera

Chief Executive Officer

Over 30 years experience in automotive retail, financial services, etc.

Former Head of NextGear Capital and Group General Counsel & Head of Enterprise Risk for Cox Automotive Canada & Brazil.
Member of the Ontario Bar for over 20 years.

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Moe Eftekhari

Chief Operating Officer

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Moe Eftekhari

Chief Operating Officer

Over 20 years experience as an award-winning operator for both Kia and Mitsubishi brands.
Kia Canada’s Top EV Retailer for all Western Canada.
Grew Cardinal Kia in Niagara Falls to be the # 1 Import brand in Niagara Falls.

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Matt Butcher

Vice President

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Matt Butcher

Vice President

Over 15 years experience of managing award-winning parts and service teams.
Record-breaking fixed operations performance resulting in top national CSI scores.

Hands-on operational change-agent, executing on best after-sales service and support.

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Stephanie Reece

Director of Operations

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Stephanie Reece

Director of Operations

A seasoned executive in human resources, bringing over 10 years of experience to her role as Director of Operations. With a proven track record in employee experience, system and process optimization and strategic people and operational management, she is dedicated to creating award winning teams, fostering a positive workplace culture, enhancing efficiency and driving organizational excellence.

Her strategic vision and hands-on approach make her a key player in ensuring seamless business operations and creating sustained growth for our Group at Northern Roads.

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Tom Tavano

Director of Accounting (Kia)

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Tom Tavano

Director of Accounting (Kia)

Over 20+ years of strong financial and accounting experience within the Niagara Region managing comprehensive financial functions across multiple companies.

10+ years of automotive Controller experience and an overall strategist who works well under pressure and operating within dynamic scale up environments.